How to start career in digital marketing for beginners?
It’s no more hidden that how digital marketing has changed the world if we see from last 10 years. What is digital marketing? Quite a popular word now isn’t it?
Why so many people are attracted to this industry? What makes the career in digital marketing so lucrative?
If you ask me, it is a career full of opportunities! Or I can say a place where you can create your own opportunities.
A dynamic career which keeps on changing everyday with trends and keeps you excited. A career where you can get to set value for yourself and your skills.
A profession where your creativity and your analytical skills both are valued and are in high demand. Whether you are creative or have a logical mind, there is something for you in it.
So if you are wanting to start to take courses and lectures on digital marketing let me guide you on how I started to explore my career options in digital marketing because I did not take any lecture in the beginning.
My pursuance in digital marketing started with “SHARING”. And that is the most wonderful part about the digital space.
So before you begin your digital marketing journey, I do not want to scare you with technical terms like PPC, SEM etc, etc….
But let’s try with something cool and simple things before you begin.
You could start by one of the simplest thing.
Try writing your own blogs. and not just writing promote it to different readers.
No, not talking about core SEO and website traffic- you will learn it eventually, but you’ll start to get the understanding of the content world.
Writing and crafting posts for social media for different people or for yourself. May be you you have the knowledge and experience no one has.
May be your father runs a store or any sort of business then, you can try running ads on social platforms for his business on a small scale by learning and experimenting simultaneously.
How about promoting your college society page to the crazy level?
Let’s take a simplest example that I can give you right now.
You post your friend’s YouTube channel on your social wall, right?
What’s that ? Nothing but a promotion, right? So, it can help your friend in getting views?
These are just small examples on small scale but you will relate to them.
Doesn’t businesses need promotion to stay in the game for their industry, to make profit? Here your role will come into the play as a digital marketer.
No matter, what is the size of the industry you will work for.
Digital Advertising market is projected to reach US$345,948m in 2020.
Alright, you have considered the above points but one of the most important factor when it come to career in digital marketing is reading and staying in trends. But…
How will you find the right information to go after?
So, if you are looking to go forward for pursuing career in digital marketing then here are some great resources you can look for to start your journey.
Start by reading! Soon you will start to get broad understanding gradually. Because that’s what exactly happened with me.
You wanna know how I started, well just by reading other people’s content. Here I am listing some websites and blogs that you can start to read right now.
Well, I would like to add LinkedIn here because there are so many people which belongs to the same industry and are experts in their game.
So engaging with their content will also help you very much trust me! I know, because I started with that. My love for digital marketing grew as it is a collaborative space.
Digital Marketing is a broad spectrum and we are not superhumans, at least not yet.
If you could choose specialization for yourself based upon your interests and experiences then that would be great.
Becoming a T- shaped person will help you a lot in succeeding faster in the path of your digital marketing career.
Wait, what is T- shaped person?
It simply means become an expert in one specialized skill while having general knowledge or idea of all the areas of your industry.
For example-You are a Facebook ad expert, good at analyzing data and metrics but you should also know how to write good content to attract people (copy writing skills). .
Now if I talk to you about jobs in this field then that would be a big joke! Because almost all business today needs online advertising.
You might be wondering, what are some roles and jobs in digital marketing based on expertise?
Remember, I asked you about becoming a T-shape marketer, here are some expert based skills which involves so many industries.
- SMM (social media marketing)
- SEM (search engine marketing)
- Content marketing
- Social media
- Writing for the web
- Email marketing
- Growth hacking
- The marketing funnel
- CRO (conversion rate optimization)
- Web analytics
- A/B and multivariate testing
- Affiliate marketing
- Artificial intelligence
- Referral marketing
- Augmented reality
- Mobile marketing
- App marketing
But where can you find the content worth reading ? About all the resources I have mentioned?
I am listing below some of the resources that you can check out to understand in detail.
Now you can start by learning your digital skills to stay upfront.
You can check out the links above or simply you after gaining skills to the point where you feel confident. What’s next?
Start by interning!
Internship with the start-ups. There is no doubt that how start-ups can leverage your career and your knowledge. Most of the businesses- when they launch they start to spend their funding primarily online advertising.
From industries ranging from the size small to big almost all types of industries today uses digital marketing to leverage their business.
The next option could be joining marketing agencies where you will get the understanding of how to manage clients and business side of your learnings.
Or start by helping small scale start-ups or you can also create your own on a small scale to test your knowledge. But you know what lacks in people is impatience and patience.
I know what are you thinking, “What are you talking about”?
People are impatient for results and are so patient that they sit and watch, but do not get started! So start with what you have, right now!
Digital marketing is totally practical and you will sharpen your skills as you go further.